Lilly Pulitzer Opens New Store in Boca Raton’s Mizner Park

Lilly Pulitzer’s new store in Boca Raton’s Mizner Park, April 2026. (Photo: Boca Daily News)

Clothing brand Lilly Pulitzer has opened a new store in Boca Raton’s Mizner Park, its fourth location in the local area.

The store’s opening was something of a surprise to fans of the late fashion designer, having sprung up without much fanfare until a post on the company’s website announced a new location in the area. The store is located at 417 W. Plaza Real, in the northwest quadrant of the shopping center.

The store has been open just three days, we’re told, and signage has yet to be replaced outside. The store is fully decorated, carrying the company’s latest offerings, and is already fully staffed. The store has taken the place of the former Cotton Natural store, which has relocated to 327 Plaza Real, a few doors down.

Lilly Pulitzer’s new store in Boca Raton’s Mizner Park, April 2026. (Photo: Lilly Pulitzer)

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Lilly Pulitzer’s new store in Boca Raton’s Mizner Park, April 2026. (Photo: Lilly Pulitzer)

“Boca Raton, your new happy place awaits,” an announcement from the company said, with the Mizner Park location representing its fourth in the close vicinity.

Lilly Pulitzer’s new store in Boca Raton’s Mizner Park, April 2026. (Photo: Boca Daily News)

Lilly Pulitzer’s new store in Boca Raton’s Mizner Park, April 2026. (Photo: Lilly Pulitzer)

Known for its flowery, tropical, “resort-style” apparel, the company also operates stores in the Boca Town Center mall, the Atlantic Avenue business district in downtown Delray Beach, and the Las Olas neighborhood in Fort Lauderdale. The company confirmed its store at Town Center would remain open, and they would simultaneously operate two locations in Boca Raton.